Evaluating the Lure of Emerging Markets
SUMMARY
INTRODUCTION
Dreaming of vacationing in Europe conjures images of towns and villages rich in architecture and history, delicious food and delicate wines, high mountains and sandy beaches, and an unparalleled depth in music and art. Some Europeans, notably the French, primarily stay in their own countries as they see little need to go elsewhere. For tourists across the globe, Europe is the best option for experiencing so much in a short amount of time.