Quality stocks outperform, right?
SUMMARY
INTRODUCTION
In the biblical fight between David and Goliath, most people favor David. Betting on the small guy to overcome power and adversity is universally appealing. However, in the stock market, David has been losing the fight as the size factor generated negative returns in 18 out of 21 stock markets over the last 30 years (read The Illusion of the Small-Cap Premium).