Many strategies are just offering diluted equity exposure
SUMMARY
INTRODUCTION
When ETFs were conceived in the 1990s, the primary goals were to reduce cost and simplify investing. If fund managers can’t beat their benchmarks, then allow investors to invest directly in benchmarks. Cheap and simple.
However, given the excellent survival skills of the asset management industry, there are now ETFs available for every conceivable strategy, sector, or geography. Somewhat ironically, there are more ETFs than stocks trading in the US equity market. Investing has become cheaper, but not simpler.